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How we created a feeling of trust for a new Professional Organization

Association of Professional Athletic Counselors

THE ASK

Full Brand and Website Design Services

A logo and brand that looked established from day one, a website that could recruit members instead of just sitting there, and a social media system their team could run without reinventing the wheel every week.

APAC Badge Logo
Homepage for the Association of Professional Athletic Counselors, built in wordpress

THE CHALLENGE

a front door people actually want to walk through

APAC was starting from scratch. They didn't have existing brand equity, a website, or a content system. And for a professional association, that's a real problem. Your first members are judging whether this organization is legitimate before they've met a single person in it. That meant the brand and the website had to do double duty as both an introduction and a recruiting tool.

WHAT WE BUILT

Logo & Brand Refinement, a Recruiting Website, & Social Media Templates

We created a professional brand that still stands out amongst the crowd, a website built on WordPress with a WYSIWYG editor allowing the client to make their own updates after go-live, and a selection of branded social media marketing templates.

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New Members
In 1 Month

THE RESULTS

Traffic Converts to Memberships

APAC recruited 20 new members in the 1st month directly attributable to the website and social campaigns.

WHY IT WORKED

Allowing the Organization to Focus on New Members

A new organization doesn't get a second chance to look credible. Getting the brand, website, and content system right from day one meant APAC could focus on serving its members instead of patching together a web presence after the fact.

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