
Okay, I have to tell you about something I’ve been building. (And yes, I built a checklist tool because I’m the kind of person who needs checklists to keep myself on track. No shame.)
If you’ve ever launched a website, your own business site, or one for a client, you know that feeling. Everything looks done, the pages are built, the colors are right, and you’re ready to hit publish.
And then, three days later, someone realizes the contact form was never actually connected. Or the favicon is still the default icon. Or nobody set up redirects, so every old link on the internet now leads straight to a 404.
Ya know that feeling? That’s exactly the problem Liftoff exists to solve.

Liftoff is a simple, easy-to-use web app that helps you coordinate a website design project from “we’re building this” to “we’re actually live” without losing your mind, or your launch checklist that you wrote on fifteen different sticky notes. (That used to be me.)
Here’s how it works: Design Liftoff automatically builds a launch checklist for your specific site. Every standard step that needs to happen before a website goes live, like the technical stuff, the SEO stuff, the “did anyone actually test the contact form” stuff. And it all gets laid out for you, in order, so nothing slips through the cracks.
Because a beautiful website that’s missing three critical steps isn’t actually finished… it’s just pretty.
Not every website is the same, and Design Liftoff gets that. A standard site needs a standard checklist. But if your site includes a portfolio or an ecommerce shop, those come with their own extra steps. And skipping those is how your business ends up with broken product pages or a portfolio nobody can actually see.
That’s why Design Liftoff lets you flip on a Portfolio or Ecommerce toggle. (Or both.) The moment you do, it automatically adds the additional completion phases those site types need. There’s no guessing, and no “wait, did we ever finish setting up the shop’s payment processor?” panic.
Here’s what I love most about this tool: it works for both sides of a website project.
Whether you’re the one building the site or the one paying for it, Design Liftoff keeps everyone honest, organized, and on the same page. Literally.
Translation: fewer surprises, faster launches, and a lot less “wait, did we forget something?” energy.
I’ve spent 20 years building and managing websites. 18 of those I was running the entire web presence for a university, where a missed step didn’t just mean an awkward email. It meant real problems for a lot of people. That kind of pressure teaches you to build systems, not just websites. So when I kept seeing the same launch-day chaos happen over and over for my own clients, and for other designers I talked to, I did something about it. I built the tool I wished I’d had this whole time. And Design Liftoff is that tool, and I’m honestly a little proud of it.
Liftoff is launching soon, and I’ll be sharing early access details here on the blog and in my newsletter first. If you want to be first in line, keep an eye on your inbox — or better yet, join the waitlist so you don’t miss it.
A finished website isn’t the one that looks done. It’s the one where every step actually got done. That’s what Liftoff is here to make sure of, every single time.
Join the waitlist and be the first to know when it launches at andrea-turner.com/design-liftoff
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